In The News

The Great Trail: Increasing accessibility, connections

Published by the Globe and Mail 

In the heart of Winnipeg, Manitoba, The Forks is a historic meeting place that continues to bring people from all walks of life together to share experiences, perspectives and values. The power to connect people motivates the operation and growth of NFI Group, which recently sponsored the installation of The Great Trail donor signage at The Forks.

“Looking back, some of the earliest ways to experience Canada were on a bus, and we are proud to have been part of the memories of Canadians taking in their first sights and sounds of the beauty and terrain of our country,” says Paul Soubry, president and CEO of NFI Group, formerly known as New Flyer Industries.“A bus window was really the gateway to enjoying the journey, and today, while the ride may be a little more comfortable, many of the sights are the same.”

As North America’s largest manufacturer of buses and coaches, NFI Group traces its origin to Winnipeg in 1930. The company has experienced tremendous innovation and technological advancement since building its first buses in the 1930s, according to Mr. Soubry.“Today, our buses help people move from home to work and everything in between, and they do so with full accessibility for every person,” he says. “Our province and country have afforded us significant opportunity over the past nine decades, and [supporting The Great Trail] is our way of giving back and saying thanks.”

NFI Group helps Canadians to reach their destinations, says Mr. Soubry. “We’ll be there every step of the way, from the city bus that takes you to The Forks to the highway coach that carries you to a new province,” he explains. “Get out and explore – and take your friends and family with you. Memories are best when shared with loved ones.”

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